The WWE is really into community, especially when it comes to helping out their younger fans. Their very popular Be A STAR anti-bullying campaign was founded in 2011 and has been a huge success. Now, The Creative Coalition and WWE has teamed up with DoSomething.org to launch a new factor in their anti-bullying movement.
The Bully Text: Superstar Edition is a campaign that uses an SMS text message game to get young people involved and taking action around bullying. The SMS text message experience takes young people on a virtual walk through a day in the life of a student giving them a chance to take action around bullying. For example, young people receive a text in the experience with the following scenario: “Seth teases Amy, ur lab partner, about her stutter & everyone laughs. Do u A) wait & comfort her after class or B) tell them to quit it.” Each scenario is designed to make young people think about what they would do in the face of bullying alongside some of their favorite WWE Superstars.
“Both DoSomething.org and Be a STAR are committed to giving young people the tools they need to combat bullying,” said Naomi Hirabayashi, Chief Marketing Officer, DoSomething.org. “Through DoSomething.org’s expertise in using innovative SMS games to tackle important issues and WWE’s global reach and passionate fan base, this partnership is a no-brainer.”
WWE Superstar Sheamus has joined forces to record a public service announcement to encourage participation in The Bully Text.
“Bullying is the unfortunate great equalizer. The Bully Text Campaign provides a direct and positive resource to the younger generation,” said Robin Bronk, Chief Executive Officer, The Creative Coalition. “Be a STAR aims to provide students with the best assets that help combat the bullying epidemic, and the Bully Text Campaign is something we want in every student’s anti-bullying toolbox.”
To play the Bully Text, visit http://www.DoSomething.org/star or text STAR to 38383.
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September 22, 2014 – 11:13 AM - | Posted in #WWEMoms, Wrestling, WWE | 1 Comment »