DoSomething.org and WWE’s Be a STAR Anti-Bullying Initiative #WWEMoms


bullytext

The WWE is really into community, especially when it comes to helping out their younger fans. Their very popular Be A STAR anti-bullying campaign was founded in 2011 and has been a huge success. Now, The Creative Coalition and WWE has teamed up with DoSomething.org to launch a new factor in their anti-bullying movement.

The Bully Text: Superstar Edition is a campaign that uses an SMS text message game to get young people involved and taking action around bullying. The SMS text message experience takes young people on a virtual walk through a day in the life of a student giving them a chance to take action around bullying. For example, young people receive a text in the experience with the following scenario: “Seth teases Amy, ur lab partner, about her stutter & everyone laughs. Do u A) wait & comfort her after class or B) tell them to quit it.” Each scenario is designed to make young people think about what they would do in the face of bullying alongside some of their favorite WWE Superstars.

“Both DoSomething.org and Be a STAR are committed to giving young people the tools they need to combat bullying,” said Naomi Hirabayashi, Chief Marketing Officer, DoSomething.org. “Through DoSomething.org’s expertise in using innovative SMS games to tackle important issues and WWE’s global reach and passionate fan base, this partnership is a no-brainer.”

WWE Superstar Sheamus has joined forces to record a public service announcement to encourage participation in The Bully Text.

“We are proud to partner with DoSomething.org and their successful Bully Text Campaign, which has already provided thousands of young people with the education and resources they need to stop bullying in their communities,” said Stephanie McMahon, Chief Brand Officer, WWE. “Utilizing WWE’s global platforms will provide additional exposure for The Bully Text as well as new opportunities for young people to take a stand against bullying.”

“Bullying is the unfortunate great equalizer. The Bully Text Campaign provides a direct and positive resource to the younger generation,” said Robin Bronk, Chief Executive Officer, The Creative Coalition. “Be a STAR aims to provide students with the best assets that help combat the bullying epidemic, and the Bully Text Campaign is something we want in every student’s anti-bullying toolbox.”

To play the Bully Text, visit http://www.DoSomething.org/star or text STAR to 38383.

wwemoms

Join myself (@Wrestlingaddict), @WWEmoms, @BeaSTARAlliance and friends this Thursday, September 25 at 7 pm ET as we encourage you to Be a STAR!

RSVP and attend the party for a chance to win a Laptop Case, a Messenger Bag or an All-in-One Charger Set!

To RSVP:

– Email RSVP@theonlinemom.com (subject line: WWEmoms) and include your Twitter ID
– Spread the word and RT this: Join @wrestlingaddict and the other @wwemoms for a @BeASTARAlliance Twitter Party 9/25 7pm RSVP: http://bit.ly/1poAfm9 #WWEMoms #WWE
– Join us on TweetDeck or HootSuite (#WWEmoms) next Thursday between 7 – 8 pm ET
– Tell your Twitter followers!

PRIZE WINNERS will be announced during the Party!

I have been compensated for this post as I participate in the WWEmoms campaign – all opinions expressed here are my own.
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September 22, 2014 – 11:13 AM - | Posted in #WWEMoms, Wrestling, WWE | 1 Comment »

One Comment to “DoSomething.org and WWE’s Be a STAR Anti-Bullying Initiative #WWEMoms”

  1. Deanna Middendorf Says:

    This is just awesome. Honestly, I wish the bullies back in my school days would have been controlled better. There would have been a lot fewer suicides.

    [Reply]

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